EXPERTISE

 

Dr. Bill and his team take close care and attention with every patient, exam, frame, contact lens, and treatment. We use the best tools, protocols, and lifestyle hacks to keep the Shades community seeing clearly and comfortably.

 
 

LINE OF SIGHT

At Shades we understand that the eyes are the window to whole body wellness. This eye-body connection is at the core of Dr. Bill Koppin’s overall philosophy about integrative care. Shades Optical refers to this as the Line of Sight. This philosophy recognizes the connections that exist between different systems in the body. Dr. Bill and the Shades Optical practitioners understand that regular annual eye exams are a critical part of this unique holistic approach to wellness, like an annual visit to the dentist.

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PRECISION FOR PREVENTION

Dr. Bill is able to identify the earliest signs of potentially threatening conditions, such as macular degeneration, diabetes, glaucoma, cataracts, and CIRS (chronic inflammatory response syndrome – otherwise known as mold disease). Early detection of such conditions is critical for treatment and prevention. Our analytical tools map the contours of the eye itself, distinguishing fine details at a microscopic level. An eye-by-eye analysis ensures that prescriptive solutions are delivered with precise tolerances.

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ADVANCED TECHNOLOGY

Shades has always been committed to the most advanced technology and tools. Shades Optical is the first optometric practice in the state of Michigan with a state-of-the-art suite of equipment. Dr. Bill uses these prevision tools to measure and map virtually every aspect of a patient’s eyesight, from the physical structure and health of the eye itself, to a detailed analysis of each patient’s vision. Most of the technology we have at Shades Optical is traditionally only used for specialty patients, extreme optical conditions, and when problems arise. We are utilizing these advanced tools to prevent the problems and ensure our patients are optimizing their lives.

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NUTRITION + WELLNESS

We encourage our patients to enhance the well-being of their eyes and vision through UV light protection and proper nutrition. The pigments that we absorb from the vegetables we eat, specifically Lutein and Zeaxanthin, form an internal filter in the macula. This filter protects against sunlight, harmful blue light, and absorbs free radicals. We measure the density of these pigments within each eye as part of the Shades Optical Wellness and Prevention eye exam.

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LENSES + FRAMES

We specialize in lenses and prescriptions that maximize comfort and vision. The smallest adjustments will help you prevent eye strain and see better. The best vision requires precision and accuracy. Which is why we keep it in our own hands. We own and operate our own finishing lab. We cut, shape, and align frames to your face. That’s the most important step to fabricating your eyewear. Which ensures the highest quality lenses for maximum comfort and sight.

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DRY EYES

Over 30 million people in the United States are affected by dry eyes. Dry eyes are tired, itchy, sore, burning, watering eyes that make us suffer. It’s hard to read, hard to drive, hard to sport and hard to see. Dry eyes limit our lifestyles. Most importantly, they are preventable and treatable! We have created a Shades Dry Eye Process for evaluation and treatment. This evaluation is now included in every Shades Optical eye exam in an effort to maintain wellness and prevent long-term issues.